The invoice price is the amount charged to a customer for goods or services, while the MSRP (Manufacturer’s Suggested Retail Price) is the recommended retail price set by the manufacturer. For example, a store may purchase a product from a supplier for \$100 and sell it to a customer for \$150, with the \$100 invoice price and the \$150 MSRP.
Understanding the invoice price vs MSRP is crucial for businesses and consumers alike, as it helps determine the profit margin and the best price to offer or pay for goods and services. Historically, manufacturers set MSRPs to protect their brand image and prevent retailers from engaging in excessive discounting.