The terms “factory invoice” and “MSRP” are essential in the automotive industry. A factory invoice is a document that lists the cost of a vehicle to the dealer, while MSRP (Manufacturer’s Suggested Retail Price) is the price that the manufacturer recommends the dealer sells the vehicle for.
Understanding the difference between factory invoice and MSRP is important for consumers because it can help them negotiate a fair price for a new car. In the past, consumers had limited access to factory invoice prices, but today, many websites provide this information for free.