“Car MSRP vs. Invoice Price”: A Comparison of the Fair Market Value
The Manufacturer’s Suggested Retail Price (MSRP) is the suggested price that the manufacturer recommends a dealer sell a car for. The invoice price is the price that the dealer actually pays the manufacturer for the car. The difference between MSRP and invoice price is the dealer’s profit. Understanding the difference between MSRP and invoice price can help you get the best deal on a new car.