New car invoice pricing, also known as dealer invoice pricing, refers to the price a car dealership pays to the manufacturer for a new vehicle. It excludes any additional fees or markups added by the dealership, such as destination charges, advertising fees, and dealer profit.
Understanding new car invoice pricing is crucial for informed car buying. It provides a benchmark against which to negotiate a fair price with the dealership. Historically, invoice pricing was not readily available to consumers. However, thanks to the internet and consumer advocacy groups, it has become more accessible, empowering buyers with valuable information.