Invoice pricing on cars, or dealer invoice, refers to the wholesale price of a vehicle that is paid by the dealership to the manufacturer. It is the basis for determining the selling price of the car and is typically lower than the manufacturer’s suggested retail price (MSRP).
Invoice pricing is important because it allows consumers to understand the true cost of a vehicle before negotiating with the dealership. It can also provide leverage for negotiating a better purchase price. Historically, invoice pricing was not widely available to the public, but with the rise of the internet, it is now more readily accessible.
