Invoice prices refer to the net cost of a vehicle as established by the manufacturer or distributor. For instance, a car with an invoice price of $25,000 represents the amount the dealership paid to acquire it.
Knowing invoice prices empowers consumers by providing a benchmark for negotiating fair deals. It eliminates the risk of overpaying based on inflated suggested retail prices (SRPs). Historically, invoice pricing was less transparent, but the internet has made this information more accessible.