An invoice price, also known as net price or dealer invoice price, is the cost that a dealership pays to the manufacturer for a vehicle, such as the Nissan Rogue. It represents the dealer’s true cost of the vehicle and is used to determine its selling price.
Knowing the invoice price can help consumers negotiate a fair price when buying a vehicle. It allows buyers to understand the dealer’s profit margin and ensure that they are not paying an inflated price. Historically, invoice prices were not readily available to consumers, but the advent of the internet has made them more accessible.