A car’s sticker price is the amount listed on a sticker attached to the window, while the invoice price is the amount the dealer paid to the manufacturer. The invoice price is typically lower than the sticker price, and it can be used as a starting point for negotiations.
Understanding the difference between sticker price and invoice price is important for getting the best deal on a new car. By knowing the invoice price, you can avoid paying more than the dealer paid for the car. You can also use the invoice price to negotiate a lower price with the dealer.