An invoice price is the price a car dealer has to pay the manufacturer, also known as the “dealer invoice price.” For example, the invoice price of a 2023 Toyota Prius LE is $22,188.
The invoice price is important because it represents the lowest price the dealer can sell the car for. It is also helpful for car shoppers because it gives them a good starting point for negotiating with the dealer. In recent years, the availability of invoice pricing information has become more widespread, thanks to the internet and car-buying services.
