Invoice price, also known as dealer cost, is the price that a car dealership pays to the manufacturer for a vehicle. It is typically lower than the MSRP (Manufacturer’s Suggested Retail Price) that consumers pay for the car.
Knowing the invoice price of a car can be helpful when negotiating a purchase price with a dealer. It can also be used to compare prices between different dealerships. In the past, invoice prices were not easily accessible to consumers. However, today, there are a number of online resources that make it possible to research invoice prices before visiting a dealership.
