Buying a car below invoice is a practice where a car is purchased for less than the manufacturer’s suggested retail price (MSRP). For instance, if a car has an MSRP of $25,000, buying it below invoice means acquiring it for less than that amount.
Buying below invoice is a significant strategy as it can save consumers a substantial amount of money. It has been a common practice in the automotive industry for decades, with many dealerships offering incentives and discounts to buyers.
