The “auto invoice price” is the amount an automobile manufacturer charges a dealer for a vehicle. The “MSRP” (Manufacturer’s Suggested Retail Price) is the recommended retail price for the vehicle. The difference between the invoice price and the MSRP is the dealer’s profit margin.
The auto invoice price vs. MSRP is an important consideration for both consumers and dealers. For consumers, it can help them determine whether they are getting a fair deal on a vehicle. For dealers, it can help them determine how much profit they can make on a vehicle.