Invoice price, or factory invoice, for a new car is the price that the manufacturer charges the dealership for the vehicle before destination fees, taxes, title, and other charges are added. For example, a Ford dealership that purchases a new F-150 from Ford Motor Company might pay an invoice price of $20,000 for the truck.
Knowing the invoice price of a new car is important for negotiating with a dealership, as it gives you a good starting point for haggling over the final price. It can also be helpful for comparing prices between different dealerships. Historically, invoice prices were only available to car dealers, but in recent years, a number of websites have emerged that allow consumers to access this information.