A “Canada dealer invoice price” is the amount a car dealership pays to the manufacturer or distributor for a vehicle before any additional fees, taxes, or markup. For instance, a 2023 Toyota Camry LE with the manufacturer’s suggested retail price (MSRP) of $25,980 might have a dealer invoice price of $23,500.
Knowing the dealer invoice price can be important when negotiating the purchase of a new car, as it gives buyers a benchmark for a fair price. It can also be used to compare prices between different dealerships. Historically, the availability of dealer invoice prices to consumers has been limited, but nowadays, there are various resources and services that provide this information.