Finding the dealer invoice price is the act of determining the factory cost of a vehicle before markups and other additional charges are applied. For instance, if a car’s sticker price is $30,000, its dealer invoice price may be around $27,000.
Knowing the dealer invoice price is crucial for informed car buying. It allows you to understand the dealer’s profit margin and negotiate a fair purchase price. Historically, invoice prices were not readily available to consumers, but the rise of the internet has made this information accessible.